Kevin Klock, CEO, Talking Rain Beverage Co. (Sparkling Ice)

Kevin Klock, CEO, Talking Rain Beverage Co. (Sparkling Ice) 07.20.16

"In terms of going after that tea purist, I thought they had some really interesting flavor. It's different than what's been out there. Most of the tea category [differentiates] by 'we have more tea' or 'we have less tea,' where I thought they went and took a more flavorful approach."