Fred Hart, Creative Director, Interact Boulder
"Such a great story."
Rebecca Messina, former CMO of Venturing and Emerging Brands, Coca-Cola
"I like that [8th Wonder] really thought through their marketing and tied it nicely to a cultural play, the Warrior of the Week, and social media; All that is great."
Kevin Klock, CEO, Talking Rain Beverage Co. (Sparkling Ice)
"In terms of going after that tea purist, I thought they had some really interesting flavor. It's different than what's been out there. Most of the tea category [differentiates] by 'we have more tea' or 'we have less tea,' where I thought they went and took a more flavorful approach."