About Us

like everything we aim to accomplish, 8th Wonder came about in an organic fashion and gradually evolved from a desire to live healthier, happier, personally fulfilling lives.


Dan Moore, Chief Awesome Officer

Dan (right) worked as a financial analyst in the investment banking industry for over 3 years in New York City, but got out as fast as he could. He's stoked to help lead 8th Wonder and open people's eyes to the fact healthy beverages can taste better than their sugar-laden counterparts. His dream is to replace Snapple as America's favorite tea beverage and travel to all seven continents with his fiancé Lisa. He's active in the martial arts community, holding an Advanced Yellow Belt in Kenshikai Karate. Dan graduated from the Business Honors Program at the University of Texas at Austin with a degree in Management and Finance in 2013.

Reed Rush, Chief Tea Shaman

Reed (left) holds over four years of organic health food experience, including management and purchasing roles in Boulder, CO at Alfalfa’s Supermarket. Reed’s mission is to build 8th Wonder into one of the world’s great sustainable, philanthropic, and organic beverage brands. When not concocting innovative new tea recipes, you’ll find him hiking Colorado peaks, cycling, and enjoying the best vegetarian food spots in downtown Denver. Reed graduated from St. Edwards University with a degree in environmental science in 2013 which has fostered his passion for sourcing only the finest organic, non-GMO, and holistic ingredients available.